About the Role
Fēst is a global collective with a mission to transform home cooking through virtual experiences and content that inspire people to enhance their cooking skills more. We are looking for a Social Media Manager.
This individual reports to the CEO + Founder. The position will be part-time on an as-needed basis. The job is 100% remote.
As a company that values diversity, equity, and inclusion, Fēst seeks individuals of all backgrounds and experiences to apply for this opportunity. We're creating an environment where everyone can thrive. Our customers are global and diverse, so we're building a team that is too.
The Social Media Manager’s job focuses on increasing brand awareness through the effective use of social media outlets. A Social Media Manager is tasked with several key duties, such as:
*Using social media marketing tools to create and maintain the company’s brand
*Working with marketing professionals to develop social media marketing campaigns
*Interacting with customers and other stakeholders via the company’s social media accounts
*Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
*Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
*Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
The ideal applicant for this position has suitable skills, including:
Social media: The ability to use social media to maintain or build a brand is necessary to be a Social Media Manager. These professionals are expected to regularly post text, video and images that engage the company’s target market, follow online conversations on a company’s social media accounts and solve customer concerns using social media platforms.
Communication: Great verbal and written communication skills are essential for this occupation. A Social Media Manager must interact with writers, designers, developers and customers and report to senior management personnel. As good communicators, these professionals must identify social media events such as an interesting hashtag or a sensitive topic and share appropriate content that aligns with the company’s social media strategy.
Creativity: Crafting engaging content is an important skill for a Social Media Manager. These professionals must constantly align content with customer trends and market changes to interest and engage people.
Technology: Computer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position. A Social Media Manager must use digital technologies to meet the goals of social media campaigns.
Research: Skills in learning social media trends, identifying new social media tools and finding real-time online conversations are necessary for this position. Social Media Managers must have an understanding of the trends and techniques of social media as well as the company’s online presence to effectively handle social media marketing.
Time management: The skill of organizing tasks to meet deadlines is essential for this professional role. Social Media Managers work according to schedules and must meet marketing and business goals.
About the Company
Fēst (www.festcooking.com) is an online, educational platform connecting home cooks to professional chefs, cooks, bartenders, sommeliers and expert home cooks to learn skills and recipes. Professional chefs share knowledge, verbal instruction, answer questions and provide feedback to home cooks through virtual one-on-one classes. This connection between a professional chef and a home cook has been previously limited to cookbooks, how-to tutorials and recipes, and meal subscription boxes.
Fēst launched at a moment in time where there is an abundant amount of cooking information available online and the demand for customized and on-demand services are becoming the norm. To date, there is little to no real-time connection between professional chefs and home cooks. We're excited to partner with expert chefs around the globe to share their knowledge, skill and passion to cooking curious people so they may cook with confidence at home.